OOOEEE RECONSIDERED
Branding, Packaging, Visual Identity, Copywriting
OOOEEE Reconsidered
Personal Project
“Words, although wonderful, are not the only way to communicate”
OOOEEE is a frozen yogurt brand that helps non-verbal children communicate their emotions without the need for words in a fun and interactive way.
Solution:
Direction embraces the concept of ‘play.’
Name: OOOEEE - An expression of delight.
Structural Design: Bow tie colours indicate different moods.
Text: Tone of voice uses simple poetry to engage the reader.
Happy, Healthy and Vibrant Colour Palette
Final Idea
Rollout: As a brand, OOOEEE can stretch to more than just frozen yogurt tubs. The strong visual identity allows for fun and interactive ways to raise awareness for being non-verbal.
Games such as “guess the expression”, and “can you sign?” on the app help non-verbal children understand cues and other forms of communication, whilst the books aim to raise awareness using interactive methods such as sounds and textures.
Promotional Campaign Idea for OOOEEE:
OOOEEE monster cut-outs are placed around town, looking for frozen yogurts in their surroundings and interacting with people/objects.
This publicity stunt is a fun and interactive way to spark conversation around OOOEEE, bringing the brand to life amongst both children and adults.
Outcome: Greater knowledge of the brand amongst the public. OOOEEE will encourage sharing the stunt on social media, further increasing the brand’s reach.
