OOOEEE
Branding, Packaging, Visual Identity, Copywriting
OOOEEE
Shillington Project
"We all need a slice of cake”
Eggless Cake Box, a fresh cream cake company, desired a rebrand due to their vast expansion in size and offerings.
They requested that the new branding fits their company brand values: joyful and inclusive.
Solution:
Name: OOOEEE - An expression of delight.
It was important to create a logo mark that burst with energy and personality.
The new logo is joyful, with a nod to the eggless aspect of the brand through the egg shape cut-out in the capital O.
Secondary characters were created to provide interest and variation throughout the branding. The arms of the characters played a significant part in the branding, creating several opportunities throughout rollout.
