”We Win Together”

Brief:
Design the award entries for Havas’ work on Ocado and UKTV for the ThinkBox TV Planning awards. Keep it fun and interesting, and true to the respective brands look and feel. We don’t win on the design, but it definitely helps!

Font size cannot go lower than Baikal Normal 10pt, however line and paragraph spacing can be played with.

Solution:
Understanding each brand’s design elements, drawing parallels between the information we have been asked to present and their own marketing materials.

Layout/Colour:
Coloured boxes created some variation and interest in the text-heavy content, and allowed key information to be pulled out.

Note: Lorem ipsum has been used in place of real text with respect to the confidentiality of the information given.