”If you can’t beat ‘em, join ‘em”

Brief:
Create a brand-led campaign for Made.com to showcase their stylish and unique homeware., using only AI tools. This includes Adobe Firefly, Midjourney, Gemini and ChatGPT, however touch-ups using the Adobe Creative Cloud are allowed.

Please deliver 2-3 final images, with at least one shown in real-world context (DOOH, OOH, bus wrap)

Solution:
80% ChatGPT, 15% MidJourney, 5% Photoshop

Make the ordinary magical through Made.com’s homeware. Whether it brings books to life, or [ … ] we show the beauty that our imagination can create.